Sunday, July 21, 2002

Which copy entices you more? Which tease works on you? Which newscast would you watch if you saw this tease?

1) Hi, I'm [Anchor Name]. Here's what we're working on. An attempted carjacking, 3 armed suspects chase after a naked woman, plus a high speed pursuit ends with deadly results -- And that's all one story. Tonight at Nine...

2) Hi, I'm [Anchor Name]. A man and a baby are dead after getting the way of 3 suspects involved in a high speed chase with police. Tonight at Nine...


Which one?? Call it unofficial research... I'm very curious which one is more likely to get people to watch that night's newscast.

I'll elaborate more on this tomorrow...

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