"Receipt is spelled R-E-C-E-I-P-T."
"Well, how'd I spell it in the spot?"
"R-E-C-I-E-P-T. Fix it. It's already airing."

How many people missed mistake? Let's count:

1) Me, the friggin producer of the spot
2) The Graphic Artist
3) My Supervisor
4) My Boss
5) The Art Director
6) 3 others I showed the spot to
7) The Ad Adjency rep
8) The Client
9) The 10 people at 10 other stations who received dubs of spot (At least, none of them called to tell us about it, so I assume they missed it, too)

So that's at least 20 people...

Ok, kiddies, what have we learned? "i" before "e" except after "c"

Use a Dictionary!

Update: 10 points to the person who points out what's misspelled above...